Allow The Chips To Consume Cookies! Michel et Augustin Creates Community and Bonding Options Around Kooky Confections

Allow The Chips To Consume Cookies! Michel et Augustin Creates Community and Bonding Options Around Kooky Confections

The Short Version: When Marie Antoinette said, “permit them to eat meal,” it would likely have been because she ended up being hogging every Michel et Augustin snacks for herself. Childhood mates Michel and Augustin came across in middle school, and, if they discovered their particular xxx 9-to-5 jobs are unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly onward 13 decades, therefore the two buddies have actually offices in France and ny and therefore are attracting society with regards to cookies, pastries, yogurts, mousses, also desserts created using straightforward, pronounceable materials. The duo in addition teaches aspiring bakers that learning the art of French pastry is actually attainable through their particular cookbooks and interactive available household courses. Michel and Augustin’s dream is not difficult: to help make the globe smile and get together over a shared love of candies.


The story of Michel et Augustin began just sufficient. Two guys began palling around in secondary school and turned into great contacts. But, just like a lot of adolescent friendships, the 2 parted means after graduation to follow along with unique pathways.

Michel discovered himself involved in financing in New York, and Augustin ended up being working in marketing and advertising for Air France. But both soon turned into disillusioned using the 9-to-5 work associated with the business community. They reconnected and the duo devised a wild decide to discover all 1,263 bakeries in France and establish a guide to a confectioneries the country must offer. They published a book about any of it — their basic collaboration!

After doing their particular pursuit, in 2004, Michel and Augustin aproned-up and place from a unique adventure: cooking in Augustin’s cooking area. Their goal were to develop a line of cookies and various other desserts fashioned with 100% natural ingredients and love. And, after tirelessly testing and tasting a lot more than 300 recipes, their basic concoction came to be: the tiny round butter cookie. Michel et Augustin was given birth to!

The two found quick achievements, as well as continue steadily to innovate more delicious projects, particularly a decadent yogurt in a container, which was uncovered only once Michel and Augustin realized their particular valued cow could produce above butter. They market their products utilizing the signature “kookiness” as well as the joy they infuse into their tasty snacks.

Spreading a fascination with French Pastry Around the World

Michel et Augustin is focused on more than simply making a delicious cookie. The business is bent on attracting from France’s rich culinary record generate masterful sweets.

“it isn’t about snacks — it’s about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is related to French pastry practices. We’ve got a really strong commitment with pastry producing as a business.”

But Lily informed united states an attraction for and expertise of French pastry isn’t just reserved your product builders (they call them the “recipe team”) at Michel et Augustin. An element of the businesses kooky society is actually sharing the passion and expertise of pastry making so every person in the group, in France and Brooklyn, can teach become a French pastry chef and do the nationwide examination (generally a “C.A.P.”). In this way, everybody is able to take part in innovating brand new meals and talk knowledgeably with fans, consumers, and customers.

“once weekly in France as soon as monthly in New York, our Banana Farm (“office”) becomes a pastry class where we are dealing with a classic program of French pastry and training for any certification,” she mentioned. “no matter if you are web site designer or perhaps in product sales — the opportunity is encouraged for many.”

Though Michel et Augustin offers a far more expansive product line in France, the organization sticks towards exact same basics and axioms of creation for every products.

“the fact our items have in common is actually an actual focus on flavor and also to the ingredients,” Lily stated. “We concentrate on the quality and user friendliness for the components, and attempt to keep carefully the ingredient record as pronounceable as you can.”

This effects not only in a yummy decadence, but a treat you can easily feel good about ingesting with your significant other.

An accumulation Treats excellent for discussing along with your Sweetheart

Thereis just something about sharing sweets that starts a single day right or ends up an excellent big date. And Michel et Augustin’s productions were intended for just these types of events.

“It’s a second of indulgence at the conclusion of a night out together,” Lily stated. “It really is delicious and made with clean elements, which makes the moment that much better. It feels very good to indulge.”

With the amount of worthwhile snacks to choose from, there is have to pick just one single. While there are numerous more possibilities in France — from candy mousse to decadent yogurts and, needless to say, one-of-a-kind cookies — there are lots of available options in the US aswell.

Lily had been rapid to suggest the right goodies to give to or delight in with this special someone.

“our very own best-selling cookie is our very own 4-Cookie Squares,” she said. “These include like little square tarts, are available three tastes, and that can be very easily discussed. We also provide Cookie Buttons, which are hazelnut chocolate processor chip cookies with hazelnut ganache in. They arrive in packages of two — one for me personally, one for you!”

For lovers who love their day routine collectively, Lily told all of us Puff Palmiers are a pleasant a.m. option.

“they truly are puff pastry and taste like Elephant Ears,” she stated. “They can be extremely light and flaky and an excellent option for sharing over breakfast with coffee or at tea time.”

Whether your honey are chocoholics or value the delicate butteriness of caramel (or everything in between), Michel et Augustin has actually a deserving treat for revealing (or sneaking off with for your own clandestine cookie event).

Get Involved within Banana Farm

Michel et Augustin’s philosophy is the fact that pleasure of desserts is within the sharing. So it should not be any surprise society engagement is actually extreme the main company’s company goal. Most people are welcomed to stop in and chat (and taste cookies) at their unique Banana Farms (practices) in Paris, Lyon, or Brooklyn.

This mindset began at the very beginning associated with business and it is element of its core. And Lily noted this viewpoint is exemplified when you look at the organizations available residences.

“straight away, Michel and Augustin opened the doorways of their apartment to neighbors, friends, customers, and passersby, for individuals to give all of them opinions, to taste cookies, to flavor new quality recipes these people were testing, and hang out with them and talk about what to text a girl to start a conversation examples they had been doing,” she stated. “its something’s important to united states these days.”

Open up residence within Banana Farm happen regarding very first Thursday each and every thirty days in France and ny. Lily informed us these activities present a manner for the organization provide returning to the city by teaching all of them regarding record and strategies of French pastry.

“We invite everybody, household, pals, consumers, and buyers to come share meals,” she stated. “We perform style assessments, focus teams, and play games. Its a proper community event.”

Not only is it fun and tummy-pleasing to go to, however if you do not have a cookie companion, consider all the other treat aficionados you can fulfill within Banana Farm. After all, when someone likes Michel et Augustin addresses, you realize obtained good style, and you’ll have something to connect more than.

Michel et Augustin: focused on Random Acts of Kookiness

In genuine Michel and Augustin kind, the duo began a Random Acts of Kookiness step to motivate and excite the public. From a tribute to Michael Jackson into the cookie square event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they are doing. You can observe precisely why their particular goodies are addicting — they truly are made out of natural ingredients and great vibes.

Up after that the business is a brand new cookbook that aims to aid you readers among others tackle the intimidation involving French pastry.

“We’re creating a French pastry cookbook for your US, and it’s really about finding pleasure in these hard recipes,” Lily mentioned. “We’re breaking it down and stating you can do it. If we can, anybody can, and then we’re sharing the advancement.”

Michel et Augustin is also seeking to launch the popular candy mousse in america.

“Our dream for our candy mousse is seduce The united states’s tastebuds.”

And, after tasting the business’s cookies and various other goodies, the US is actually undoubtedly set for a lengthy relationship with this mousse.